Here 5 specific tips for designing meetings and events that are effective and engaging for Generation Z participants.
1.Design collaborative, project-based, interactive learning, especially those that provide the opportunity to use technology and social media.
Generation Z classrooms emphasize mainstreaming, collaboration, and win-win outcomes
2.Use general sessions to provide executive summaries of breakouts where deeper dives that are "hands-on," focusing on "real-time" challenges and opportunities can be explored.With shorter attention spans when in passive listening mode and the ability to filter a high volume of information, this approach will help participants determine what's most relevant and how they want to allocate their time.
3.Leverage online and computer-based learning components.
- 25.2% of teens reported using computers for 3 or more hours daily
- 34.7% of teens reported watching TV for 3 or more hours daily
4.Embrace gamification to attract Generation Z male attendees.
- 51% of teen males and 66% of 6-11 year olds reported that gaming is their main entertainment
5.Incorporate CSR initiatives.
- hunger (78%)
- children dying from preventable diseases (77%)
- human impact on the planet (76%)