When it comes to B2B events, ‘size does matter’. Hosting a large B2B conference, build goodwill within the industry which help you bag a few big deals in your kitty.
Design the ‘Big Fish’ experience
Plan the event to the final details. Finalize a appropriate venue. Be it an intimate setting or a workshop.
Make sure your event has a few key takeaways and an impressive roster of keynote speakers.
A good keynote can set the tone for your event and the association can help brand recall.
Pick the perfect vendors
When you are hosting an event for your potential clients, everything has to be perfect. Little trouble like issues with AV equipment, low quality BTL (below-the-line merchandise), a poorly planned venue can cause irreparable loss of face to the company.
It is imperative to use trusted and scrutinize vendors for your event.
Get the Target out of the event
If your are spending big bucks on an event, it’s reasonable to expect to get what you want out of it. Focus on what you exactly want from the event: be it sales leads, networking, industry exposure or communicating something to audience.
Make a game plan and reunite your resources accordingly. Prepare merchandise, communication material, BTL to bolster this end.
Multitask for maximum effect
If you are hosting a ‘flagship event’ for your industry, then use this opportunity to multitask. Be it a product demo, a press release, a sales pitch, you can use this event to your advantage in more ways than one.
The event an also be used to start off or test a new ad campaign and get a first hand reaction to important changes to the brand.